Show me the money. Let’s get real with AI adoption.
Artificial intelligence (AI) is everywhere, but are you seeing real business value from it? If your organization is struggling to make AI work, you’re not alone. A staggering 70% of AI projects fail. Why? Because AI success isn’t just about technology or data; it’s about people. This human factor is often overlooked.
AI adoption isn’t just about algorithms and data; it’s about culture, strategy, and execution. AI initiatives need to be aligned with business goals to drive real results. Companies struggle with AI if they focus on AI as a technology, instead of first defining the business problem that AI can solve.
In this engaging and no-nonsense keynote, Jack reveals why AI adoption so often falls flat and what you can do to turn the odds in your favor. Event organizers looking to provide their audience with actionable AI insights will find this session invaluable.
This keynote breaks down the key reasons why AI projects underdeliver and provides a roadmap for success. It shows how to apply proven marketing concepts such as product marketing as well as behavioral science principles, including data storytelling, to AI solutions. After all, data teams need to answer the question for their non-data colleagues: "What's in it for me?" if they expect a successful AI adoption.
Attendees will leave with a practical framework and real-world examples for making AI work in their organizations. They will be able to grow profit through AI.
Key takeaways from this keynote:
1️⃣ AI projects fail because of people - including developers - not data or technology
2️⃣ Focus on data products and product marketing
3️⃣ Always start with business needs
Why book this keynote? If you want to cut through the noise and focus on strategies that drive AI adoption and grow profit, this keynote is for you.
Request this keynote today to give your audience the insights they need to make AI a game-changer, not a money pit.
You will discover here:
❓ Why do 70% of AI projects fail?
❓ What role does the human factor play?
❓ Why is treating AI as a technology misleading?
❓ How to succeed with AI adoption in your organization?